Falls Flat

Sooooooo...its the last week of August and you know what that means..

All the September issues are out! And when I say issues I don't mean your manic / bi polar disorder I mean fall fashion magazines. Duh.

I had an easyish day today so I took the time to flip through the following: Vogue, Elle, W, Details and GQ. And they did not impress. With the exception of one - W. Now I might be biased to W because I know the design director (name dropper fuck yes I am) but it honestly stood out.

Now I know many of you reading this are like "What the fuck do I care about September issues? Why are you writing about this?" Well feel free to skip over this post, its my blog and I will write whatever I want on it. Oh and also, if you don't care, maybe you should, because fashion is important.

Anywhoo moving on.

Vogue of course is over 2/3 of ads. Seriously I don't read Vogue, they rarely have any article I care about, their editorials have become blah and anything within said editorial is mainly couture and unattainable, however they do run the most ads and I like to see all the new ad campaigns.

Elle has a hideous shot of Jennifer Aniston mimicking Barbara Streisand - though I will say the images as well the rest in the inside story are the best ever taken of her I'm not impressed. I mean is she really still that relevant? She hasn't had a good movie since what? The Good Girl? I guess she sells covers? Who knows, I don't see the need to have a celebrity on a fashion magazine cover - unless they are fashion forward which she is not. Also is this issue they of course do the "what to wear at any age" which breaks out what a women should wear in her 20's, 30's, 40's, and on and on. Well for the 30's (which is my age group) I am told to wear camel colors and fur. I repeat camel colors and fur. What the hell? Camel is a hideous color and not flattering to any skin tone. Plus, I think if someone wears camel they should be minimum over 45. Do not even get me started on the fur aspect of this - that's just fucking retarded. Major Fail #1 Elle. Major fail #2 they have the audacity - the audacity! - to say that sky high heels are out. That it is all about a kitten heel this fall. Oh. My. God. I honestly threw the magazine when I read that. Sky high heels are never out. And if they are they certainly are not being replaced by kitten heels. Kitten heels are the most unflattering heel over them all. You might as well wear flats. They are not cute in any sense of the word. They make your legs look like you have cankles. Trust me on this, I see plenty of women in these god forsaken shoes and their legs look fat and ugly. And who the fuck is Elle to decide this anyway? You're no Vogue Elle. You do not determine things like this.

GQ & Details. I always flip through these, though the only magazine I actually read for the articles is Details. The writing is well done, and the articles are funny as fuck. And honestly male models are hot, I have no problem flipping through a men's magazine wistfully daydreaming that one of these gorgeous me would sweep me off my feet.

On to the winner - W. People have said there isn't enough content, but it had the most and the content was quality and interesting. I enjoyed the editorial on London's east enders as well as the fashion editorial that was shot in Red Hook. W gets major props for that. The ad campaigns were the same as seen in Vogue and Elle but the size of W is so big and they use a better paper that it's nice to re-see them in their format. I'm curious though to see what they do in upcoming issues. If they can hold on or if they will fall flat.

Now the ad campaigns. UGH. Maybe I have been doing this too long but this season's ad campaigns do nothing for me. Let's face it, most campaigns are just recycled again and again, you can look at a Gucci campaign and say "That's like the CK campaign from 2006," etc, etc. But there are some good ones....

Dolce & Gabanna men's campaign shot by Steven Klein is fantastic. Clearly the best out there today, followed by the women's campaign with Madonna. Runner up awards go to Tom Ford and Gucci - however Gucci, shot by Mert & Marcus is pretty much a copy blend of an old CK campaign they shot and the 2004 (I think?) Gucci campaign shot by Terry Richardson.

We really need to get some new creative ideas for Spring.